DiscoverMaking Good: Small Business Marketing PodcastRethinking Business Strategy | Book Club | ‘This Is Strategy’ by Seth Godin | 294
Rethinking Business Strategy | Book Club | ‘This Is Strategy’ by Seth Godin | 294

Rethinking Business Strategy | Book Club | ‘This Is Strategy’ by Seth Godin | 294

Update: 2025-04-20
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In this Book Club episode, we discuss Seth Godin’s This Is Strategy, a nontraditional (and very bitty!) book with 297 mini-lessons on business and planning. We explore big themes like systems, games, time, and empathy—and how they shape strategy. It’s a deep dive into what strategy actually means, with insights for marketers, business owners, and anyone navigating the ups and downs of entrepreneurship.

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Rethinking Business Strategy | Book Club | ‘This Is Strategy’ by Seth Godin | 294

Rethinking Business Strategy | Book Club | ‘This Is Strategy’ by Seth Godin | 294

Lauren Tilden